Off-the-shelf vs. custom — the Mittelstand bottleneck
The market for trade software is saturated with licensed products — job management, time tracking, on-site measurement, one more module per year. That works as long as your processes fit the software. The moment you need a multi-trade workflow, a specific supplier integration, or a connection into your own ERP, the equation flips: licence cost scales with employees, customisations cost extra per change, and the vendor prioritises the roadmap by market average — not by your business. Custom trade software as in-house development is not the answer at every scale — but above a certain threshold (typically 30+ employees with their own IT ownership), it is the more honest path because code and data model stay in your hands.